14. - 17.11.2017
Frankfurt am Main
Frankfurt am Main
International exhibition and conference on the next generation of manufacturing technologies
Session Business for AM - Stage 2
14:30 Luuk Nollet, Berenschot
Tuesday, 14.11.2017, 14:30 - 15:00 hrs
The 7 main drivers for the adoption of metal additive manufacturing
This presentation provides an insight into the aspects which drive the adoption of metal Additive Manufacturing, also known as 3D Printing, within the manufacturing industry. It identifies what factors influence the adoption decision of the potential customers by examining over 20 Dutch manufacturing companies. To understand their buying and decisions-making behaviour, Luuk Nollet conducted numerous in-depth interviews. The results are presented from the point of view of initiators, users, influencers, deciders, purchasers and gatekeepers. This presentation assesses whether emotional aspects are considered by businesses, when additive manufacturing adoption is considered, and whether a company with a fact-based knowledge about 3D printing is more likely to implement this cutting-edge technology.
Berenschot Groep B.V. & University of Twente, AM Department, Utrecht, Niederlande
Luuk Nollet is a 24 years old Master's student from the University of Twente in the Netherlands. The double Master's program, which he currently studies, combines Industrial Design Engineering and Business Administration which matches his creative mind-set with his technical approach to business. Alongside his studies, and for the past 3 years, Luuk has been working for FabLab Enschede, a digital rapid prototyping workspace. His job involves helping people to turn their ideas into reality and has led to his first contact with 3D printing. He is currently graduating with his Master's degree in Business Administration on the topic of the adoption of metal Additive Manufacturing in collaboration with Berenschot Group B.V. in Utrecht.